Dance Studio | Tracyma

QPA -- Performers Academy Queensland

Project Type

Dance Studio

Location

19 Burke Street

Woolloongabba QLD 4102

Software Used

SketchUp

Enscape

Adobe InDesign

Client Requirement:

Rest Area: Comfortable seating for parents and students to relax.
Homework Space: A dedicated area for children to do homework in the lounge.
Dance Studios: Split a large studio into two for a new dance program.
Merchandise Display: Engaging area to showcase dance-related products.
Corporate Identity: Retain the industrial style, enhanced with playful design elements appealing to girls aged 5 to 15.
Community Space: Multi-purpose area for social interaction and gatherings.
The design will balance functionality with a vibrant aesthetic, fostering a welcoming environment.

USER INTERVIEW

Dancer Profile:

Name: Jenna
Experience: 12 years
Styles: Jazz, Ballet, Tap, Acro, Contemporary, Hip-Hop, and Musical Theatre.

Studio Feedback:

Likes: Spacious studios and the opportunity to use all available spaces.
Improvements Needed: The design looks outdated and often resembles a construction zone. She also noted a lack of lockers for some students, leading to bags left around.

Attendance:

Days: Tuesday, Wednesday, Thursday, and Saturday.
Hours: 14 hours per week.

Commute:

Trains from South Bank Station to Park Road, followed by a short walk; total commute is about 20 minutes.

Visitors:

Parents attend showcases, while younger students are dropped off by parents.

Wish List:

Additional workout equipment such as mats and gym balls.

CONCEPT

QPA Dance Studio, located in Woolloongabba, seeks to revitalize its tired spaces under the guidance of client Grace. The goal is to transform the studio into an inviting, modern space that exudes elegance and professionalism while ensuring each studio has character to inspire students. Key areas of focus include maximizing the underutilized kitchen and courtyard, as well as enhancing the merchandise display at reception with new branding ideas.

The design theme, "Querencia," fosters a joyful and free environment for dance and communication. A soft pink color scheme will reflect the qualities of ballet dancers and complement merchandise, while wooden grills in the entrance staircase and courtyard will add a natural, relaxing ambiance. This cosmetic upgrade aims to create a vibrant hub for creativity and community engagement, making Paradox Dance Studio a standout destination

Querencia

A Place from which one's strength is drawn,
Where one feels at home,
It is the internal desire to dance like no one is watching,
It is the moment when breathing and dancing become the same thing,
It's that conversation between the body and soul,
Where dancing enables you to both find yourself and lose yourself at the same time,
The place where you are your most authentic self,

SITE ANALYSIS

M3

S

19 Burke street Woolloongabba

South facing

Close proximity to the motorway

5 parking space at front

280 M from park road station

MOOD BOARD

INSPIRATION BOARD

BREIF ANALYSIS WITH ORIGINAL LAYOUT

Courtyard Concept

The courtyard is underutilized and uninviting due to its dark atmosphere and moldy astroturf. We aim to revitalize it into a bright, welcoming space for relaxation and socialization, ideal for academy bonding events like barbecues and gatherings

Reception Concept

Create an inviting reception area with warm colors, comfortable furniture, and ambient lighting. Add artwork, plants, and an organized front desk, along with a coffee station to enhance visitor experience.

Kitchen Concept

Transform the kitchen by removing unused vending machines and furniture to enhance efficiency. Create an inviting space that fosters relationships between students and teachers.

Studio Concept

The studios need a cosmetic lift, including a fresh coat of paint to create an exciting learning environment. We aim to refresh all spaces, especially the toddler ballet room, transforming it into a fun area with charming wallpaper that kids will love.

CASE STUDY

Reception+Studio

The reception area is key to creating a welcoming atmosphere.
It can boost merchandise sales by displaying items for students and parents.
Implement bench seating with under-storage to maximize space and secure bags.
Draw inspiration from polished studios that blend professionalism with uniqueness.
Include a feature acoustic wall to reduce noise from other rooms and enhance the environment

Courtyard